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Host Partner
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Click here to find out how to become a partner for Optimism 2010.
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Optimism: icograda design week brisbane 2010
11-17 October 2010
AGDA Awards
See the best in Australian design on show at the AGDA National Biennial Awards.
Ticketed separately.
About Brisbane
Brisbane stands out as the quintessential Australian destination featuring great urban experiences and authentic nature adventures.
Design Trade Fair
Discover the latest products and services from manufacturers, retailers and our event partners.
Studio Tours
Join us for a personal introduction to local designers in their own studios.
The Australia Project
The Australia Project is a series of creative initiatives aimed at critically examining the Australian identity.
Exhibitions
Visit the following exhibitions at your leisure throughout OPTIMISM: Icograda Design Week Brisbane.
Optimism: to expect the best possible outcome; the belief that good will ultimately triumph
Through the theme of ‘Optimism’, Icograda Design Week Brisbane 2010 aims to promote dialogue on issues shaping the nature and relevance of communication design practice today.
Optimism 2010 will recognise the valuable contribution designers make to delivering benefits and results for business, community and culture. It will showcase businesses that embrace the power of good design to gain a competitive edge. Icograda Design Week Brisbane 2010 will provide a platform for conversation regarding design-led thinking and consciousness for a changing world.
Optimism: Icograda Design Week Brisbane 2010 aims to inspire, challenge and engage, to provoke thinking and to create change.
Whatever colour, form or function ‘Optimism’ means to you, join designers and colleagues from around the world in celebration of creativity, communication and collaboration.
Optimisim: Icograda Design Week Brisbane 2010 will coincide with the key initiative of the Queensland Government's Queensland Design Strategy 2020, Unlimited: Designing for the Asia Pacific. Taking place 4 -10 October 2010, Unlimited:Designing for the Asia Pacific is a new, unique and exciting international design event for the Asia-Pacific region. A diverse program of talks, exhibitions, seminars and workshops, for business leaders, the public, and the design industry, will develop a deeper understanding of the ways in which design is shaping the world around us.
Contemporary Australia abounds with a positive outlook. A powerful optimism lies at the heart of its people and drives the country forward, offering unlimited possibilities. — Australia Unlimited
